I do not support this trend. If you like a food, eat it how you like it, as long as it can't argue a case against your eating it. However, in this case, Japanese men are afraid to eat tasty, tasty cakes without them being disguised as, well, hamburgers or such. Bury your pride and enjoy your cake, I say. Still, it is their culture, and it is not my place to call them "pansies." I do salute the clever baker who came up with the scheme, as that is capitalism at its finest.